Our Services

Design
Outline is at the forefront of adaptive design and brand growth.
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Events Education
Outline has reinvented events education with its revolutionary approach to merge the classroom and technology.
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Business Development
Outline develops your business through a radically fresh approach.
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Customer Experience
Outline empowers you to define customer experience and become a leading expert in your field.
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The Outline Mission and Vision

Outline is the trailblazer of brand growth and adaptive design for business owners across South Africa. For almost 10 years, our mission has been to unify design, education and technology in a way that will skyrocket your business to the top of the leader board, as experts in your field! That’s right, any field.

The power house behind Outline was borne from a splendid team of two: Sunel Pretorius and Daleen Pretorius. Their artful combination of both market strategy and design has resulted in ground-breaking service excellence and innovation. Their creative prowess in graphic design and aptitude for business growth will not only take your business to the top, but keep it there too.

We are advocates of individuality and so we have an intricate approach to personalising your business strategy according to specific market norms and predictions. By merging the classroom with technology and design, and by including real world business expertise uniquely, we have reached the forefront of events education, business development and excellent customer experience.

Our vision is to provide you with the tools you need to reach optimal success in the marketplace. Come with us on a creative journey of graphic design, education, business development and sales management so that we can break the boundaries of your brand growth together!

Portfolio

Liquilean Package Design
Liquilean Packaging Design
Logo Design
Logo Design
B2IT Promotional Stand
B2IT Promotional Stand
Gift Bags and Promotional Items
Gift Bags & Promotional Items
Ruan Wolhuter Foundation Raffle Cards
Wolhuter Foundation Raffle Cards
Germand Information Centre Social Media Banners
Germand Information Centre Social Media Banners
Golf Day
Golf Day
Product Launch
Product Launch
Telescopic Flag
Telescopic Flags
Bonganka Corporate Profile
Bonganka Corporate Profile
Aspen ECN Trophy
Aspen ECN Trophy
Brand Spanking Marketing Website
Brand Spanking Marketing Website
PS Delicious Corporate Identity
PS Delicious Corporate Identity
Sample Material
Product Sample Set
Aspen ECN Certificates
Aspen ECN Certificates
Voetspore TV Series Vehicle Branding
Voetspore TV Series Vehicle Branding
Absolute Science Website
Absolute Science Website
Easygro Packaging Design
Easygro Packaging Design

experience

Experiences

Design

In a nutshell, our passionate team takes the multiple disciplines of creative design solutions and steers it towards exceptional brand awareness and growth. Our quality design services include:


Web Design
Build trust within your market and communicate your brand identity by having a fresh and user-friendly web design. Tell us what it is that makes your brand unique, and let’s get smartly creative.

Logo Design
Your attractive brand identity must be stylish, easy to recognise, and evoke positive emotions at the same time. Tell us who you are and we will help you show it the world.

Marketing Element Development
The marketing world never stands still. Let us help you stay ahead of the game by conceptualising new products and services that will satisfy your unique market’s needs and demands.

Packaging
This is the golden thread that ties brand recognition together. A stunning package design will remind customers of your brand’s quality and promise; and we know all the tricks of this trade.

Corporate Identity Development
Combining strategic management and visual research will improve the strength of your brand personality and reveal opportunities for developing sustainable competitive advantage; let us predict the future of your brand identity for you!

Exhibition Stand Development
The construction, design and operational characteristics of your exhibition stand must represent the strength of your brand and its position in the marketplace. Make sure your brand stands out at the top!

Branded Items
This the art of taking your brand’s voice and finely painting it across every element of your products and services. Let your voice be the paintbrush that we use to promote your brand’s quality and excellence.

Event Photography
Social dimensions contribute to your corporate identity more than words ever could. Let us photograph your next corporate event and show your target market exactly what your corporate identity is made of!

Point of Purchase Development
Your point of purchase is your last interactive opportunity to display product and service.

 
 
Events Education
Event education is the winning solution to improving customer service and brand loyalty. When you take unique measures to grow your customer relationships, communication and value offering, your business will grow too. Collaboration and interaction is the key! We organise all the conferences, seminars and educational expositions that your company needs.
Continuing Medical Education
Our innovative approach to training will provide your company with the education, technology and networking needed to keep up to date with constantly evolving medical fields.
Continual Professional Development
Professionalism is a life-long commitment. By partnering with us your business will stay up to date with latest market trends, business solutions and training opportunities. One should never stop moving forward; let us help you document and improve the skills, knowledge and work-place experience that you have already gained!
New Product Launch Education
The knowledge and passion of your staff members are the building blocks of a successful new product. We organise your full product launch training event; from sourcing skilful speakers and compiling manuals, to finding ideal training locations and looking over the event as a whole- we put all the pieces together for you.
Internal Staff Training
By pinpointing your product goals and company objectives, we deliver game-changing strategies to improve your workforce. The education and training events that we organise provide the inspiration and comprehension that pushes team members to the winner’s podium.
By working together we can determine the recipe to success, and watch it play out too.
Business Development

Entrepreneurs have a unique role in the future success of the economy of our country. Various challenges push entrepreneurs to their limits. We offer unique, real-life support by linking you with a formal program and with experts in business, to help grow your company. With our Business Accelerator programme, you will serve more people.


Front-line managers have a dynamic impact on the success of an organisation. In order to pursue strategic opportunities in the marketplace, business leaders must seize new opportunities with radically fresh approaches.


The Business Accelerator Approach:
  • Empowers you to make the right business decisions that are aligned with the South African business laws.
  • Assists you with a stepwise approach in business strategy, marketing, sales, finance, human resources, law and more.
  • Links you into a business community with experts in business that will answer your questions and reveal powerful insight in the business world.
  • Includes excellent educational sessions with business experts, revealing real world experiences in the business world.
  • Links you with an online business platform revolving around content that is focused on your business needs.
  • Networks with fellow business owners within the Business Accelerator community.

Click here to register for the next Business Accelerator meeting – limited space available.


We guide you through the practical roadmap of business innovation and life-long success with refined strategies that are specific to your business goals. Our education in business growth bridges the gap between experts in your field, so to support your organisation, rather than threaten it.


Like the old saying goes: Give a man a fish, and he will eat for a day. Teach a man to fish and he will eat forever. This piece holds true to our attitude towards business development; we are ready to teach you how to make yourself grow evermore.


 
 
Customer Experience

Customer Experience (or, CX) is a culture on its own, and the initiation/implementation of this process is a long-term journey. According to Harvard Business Review: “Customer Experience is a personal and memorable experience, different from the goods sold and services delivered, that creates a distinct economic offer.”


Increasing customer retention rates by only 5% increases profits by 25–95 %. On average, loyal and long-term customers are worth up to 10 times as much as they were upon their first purchase.


Your happy customers are your brand ambassadors. In order to make sure that a customer’s relationship with your brand remains extraordinary, your staff members have to be on the ball with customer service excellence.


Make sure that your employees know exactly how to represent your brand by educating them on proper customer experience. Our training services reveal the secret to service excellence in a professional, interactive and highly creative way. Empower your workforce, and they will empower your brand loyalty.


Each company is unique, and so the weekly implementation will vary. But no matter how we strategise your workshop sessions, your employees will learn how to:
  • Develop a culture to deliver your brand’s service promise on a daily basis.
  • Know what the customers expect.
  • Be empowered to implement the changes needed to deliver incredibility with customers.
  • Work with customer feedback effectively and proactively.
  • Manage stressful situations more effectively and deal with difficult customers easily.
  • Improve employee-customer engagement and apply different customer experiences accordingly.
  • Retain customers and create loyal customers that engage in up to 10 times more sales than their initial purchase.

Remember, gaining customer service excellence means gaining competitive advantage. Team up with us and we will make sure you become the pioneers in your field.

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Phone
+27 12 030 0324
Located in
(but not limited to)
Gauteng, South Africa